# Library Context

### Job this is for

Create an internal competitive brief that helps sellers respond to competitor mentions with accurate, approved, and non-defamatory language.

### When to use it

- a prospect mentions a competitor
- a rep needs approved talk tracks
- a competitive deal needs manager coaching
- product marketing needs field feedback grouped safely

### Inputs needed

- competitor mentioned by category or approved name
- approved battlecard excerpts
- prospect requirements with sensitive details removed
- field observations marked as anecdotal
- source dates and freshness status
- product limitations

### Expected output

- competitive situation summary
- approved differentiation points
- questions to ask
- claims to avoid
- manager coaching notes

### What good looks like

- competitor claims are sourced and fair
- seller questions uncover requirements instead of attacking rivals
- limitations are acknowledged internally
- external language stays factual

### Operating steps

1. Collect only the minimum inputs needed for the workflow.
2. Remove customer identifiers and sensitive fields before using AI.
3. Run the AI skill with the approved prompt system below.
4. Review the output against the manager QA checklist.
5. Route flagged items to the right human owner before anything customer-facing is sent.
6. Save only the CRM-safe summary and approved artifacts.

### Operator run sheet

| Step | Owner             | Action                                                      | Required input                 | Data class | Approved tool path   | Approval gate           | System of record    | Done when                                       |
| ---- | ----------------- | ----------------------------------------------------------- | ------------------------------ | ---------- | -------------------- | ----------------------- | ------------------- | ----------------------------------------------- |
| 1    | AE                | Collect buyer requirements and approved battlecard excerpts | redacted deal notes            | internal   | approved GTM AI tool | self-check              | competitive brief   | seller questions are requirement-led and fair   |
| 2    | Product Marketing | Review talk tracks and claims to avoid                      | brief draft                    | internal   | document review only | required for new claims | battlecard feedback | unsupported competitor claims are removed       |
| 3    | Legal or Security | Review risky comparison language                            | security/legal comparison rows | internal   | review channel       | required when triggered | approval record     | external language is factual and non-defamatory |

This run sheet is the part a manager can operationalize. If a team cannot identify the owner, data class, approval gate, and system of record for a run, the workflow is not ready for customer-facing use.